The American Express Winter Sculpture Fair
I conceptualised and art directed the look and feel of the 2018 edition of this annual creative arts fair. The art direction extended across their event signage, social media channels, PR, advertising, collateral, including tableware for the Egon Zehnder VIP luncheon.
Service
Campaign art direction | Collateral design | Styling
Client
Artlogic and Mamakashaka
I was inspired by the home of the fair: the NIROX Sculpture Garden. Various artworks and artist studios embedded in the lush, natural surroundings informed the shapes and colour palette.
Working with photographer Carl Willoughby, we created a set of stylized stills based on the fair's unique offering of fine food, wine and artwork in a beautiful outdoor setting.
Styling
The various objects used in the styling were sourced from the NIROX Sculpture garden and some participating artists.
