The Sanlam Handmade Contemporary Fair
I conceptualised and art directed the look and feel of the 2018 edition of this annual high-end craft fair. The art direction extended across their signage, social media channels, PR and event collateral,
Service
Client
Campaign art direction | Collateral design
Artlogic and Mamakashaka
Inspired by the 2018 fair's theme "A Return to Making", I focused on the fundamentals of texture, material and colour involved in the craftperson's process.
With each maker of the fair, and their product, being the hero of the campaign, the design was used to complement them and not detract. It also holds the variety of contributors and activities together.
The Graphics
The abstract elements were based on various artistic textures that feel unpolished and still in process. The colour palette extended from the main sponsor's existing range. This created a set of graphic elements that could be used easily across various touchpoints.
